Sweet Dreamer

Description

Beginning with Girls Like Me, Wills hugely imaginative creative vision became clear to the world with a succession of vivid, intelligent pop videos. Perfectly reflecting the bold colours the music itself evokes, the videos have quickly become this exceptionally talented young musicians trademark, with Take Me Dancing even winning Best Pop Video by a Newcomer at the UK Music Video Awards 2016.

Will first began crafting infectious pop songs at the age of 14, inspired by the off-kilter early 00s indie of LCD Soundsystem and Vampire Weekend amongst others. Quickly finding his own creative lane, he released his first EP You Jump I Run in early 2015 on Duly Noted Records to much critical acclaim. Wills ear for a huge hook and intense melody on lead single Message led to the track hitting #1 on Hype Machine and #2 on the Global Spotify Viral Chart. Follow up EP Proof Enough firmly cemented his status within the indie-pop world, and saw Will employing a more electronic approach, a theme which can be heard throughout the subsequent singles and in to his debut album.